Key Benefits of Digital Transformation
1. Key benefits of digital transformation
Experts and organizations credit digital transformation with wide-ranging benefits from improved supply chain and resource management to significant gains in overall productivity, profitability and competitive advantage.
2. Some of the most frequently cited benefits of digital transformation include:
Improved customer satisfaction and loyalty
Successful digital transformation can improve an organization’s customer experience and customer relationships. Enabling customers to engage by using the device and channel of their choice (web portal, social media, in-app), providing 24/7 customer service through a chatbot, delivering personalized content in context during any transaction, etc. These are just some of the ways organizations can better satisfy and retain customers by using digital technology.
Rapid, continual innovation
Digital transformation should enable organizations to innovate products and processes continually. Moreover, adoption of hybrid multicloud infrastructure provides access to the best digital tools and technologies as they emerge. Agile and DevOps practices enable developers to rapidly integrate these technologies into their applications and systems.
Greater resilience to change
The same flexibility and agility that enables rapid innovation also helps the organization respond faster to changes in customer demand, new market opportunities and competitive threats. In its earliest days, digital transformation enabled upstarts to disrupt entire industries; today it also helps organizations respond quickly and effectively to would-be disruptors.
More efficient workflows and operations
Digital tools can help organizations create more streamlined workflows, processes and infrastructure as a result of their transformations. In particular, through automation and AI, organizations can cut down laborious menial tasks and free up their vital employees to spend more time with customers and other stakeholders.
A more engaged workforce
Digital transformation can improve employee engagement in various ways, from providing access to the latest tools and technologies to driving a culture of agile innovation in which employees are encouraged to experiment, take risk, ‘fail fast’ and learn continually. According to the latest Gallup Q12 meta-analysis, which evaluates the connection between employee engagement and business outcomes, companies with higher levels of engagement show significantly higher performance in everything from absenteeism to sales productivity and profitability.
Stronger cybersecurity
Digital transformation can uncover issues with legacy technology or existing cybersecurity measures that put an organization at risk. Hence, adopting the latest security technologies can help an organization better detect and respond to threats, reduce successful attacks, and prevent or minimize any resulting damage.
New revenue streams
Infusion of the latest technologies into a company’s IT portfolio can help create new opportunities for revenue, which include revenue streams from websites, mobile apps, upselling through chatbots and more. In addition, AI and sophisticated analytics can identity new product and service opportunities based on digital behaviors and buying patterns. More importantly, customers might simply be more inclined to purchase from companies that offer more options for doing digital business.
3. Summary benefits of digital transformation
To summarize, digital transformation can provide a variety of beneficial advantages for businesses that can promptly utilize it. Thus, customers are in need of consultation about digital transformation plan and implementation, please contact us for the best support.
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