What is digital transformation?
What is digital transformation
Digital transformation is a strategic initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation.

Digital transformation is the contemporary trend of modern businesses
Today customers expect to be able to conduct their business, do their work and live their lives by using the latest digital technologies. They expect this ability from wherever they are, anytime they want, by using the device of their choice and with all the supporting information and personalized content they need close at hand. Hence, the ultimate goal of digital transformation is to meet these expectations.
Moreover, every organization’s digital transformation implementation is different, in which can begin with a single focused technology project, or as a comprehensive enterprise-wide initiative. Therefore, it can range from integrating digital technology into existing processes and products, to reinventing processes and products or creating entirely new revenue streams by using still-emerging technologies.
However, experts agree that digital transformation is as much about business transformation and change management as it is about replacing analog processes or modernizing existing IT. While often led by a company’s chief information office (CIO), it requires the entire C-suite to align on new technologies and methodologies that can improve customer experience, empower employees and achieve business goals.
The progress of implementation
The earliest, headline-making examples of digital transformation—Uber, AirBnB, Netflix—used mobile and cloud computing technologies to reimagine transactions and, sometimes, disrupt entire industries. The COVID-19 pandemic drove transformative innovations to better support remote and hybrid work. Today, organizations are applying artificial intelligence (AI), automation and other technologies to streamline workflows, personalize customer experiences, improve decision-making, and respond more quickly and effectively to market disruptions and new opportunities.
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